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Flux is a dynamic nameplate for the cutting-edge creators of the future.
Utilising powerful rare-earth metal magnets and saline-suspended nanoparticulate magnetite ferrofluid in a customisable, motorised mechanical assembly, Flux allows you to express yourself, your brand or your identity in your very own way.
The aim of this project and the studio, in general, was to explore the implementation of basic mechanical principles to enhance the experience of everyday products. We achieved this through the brand of D!SMO - a fictional lifestyle and stationery brand offering various innovative mechanical products from collapsible punches to Flux - the kinetic ferrofluid nameplate.