Shivani Vijay

ID4019

How about a retail experience that is exclusively curated for you, for your needs, the best things that suit you and can make you a show stopper. Wait for the crowning stroke, all this can be done with a glass of cocktail and with your friends or your loved ones. 
Shopping stores are far behind being a display of merchandise put together in small spaces and then waiting for the trial room turn to check whether the chosen item would look good.  Lack of time and energy to engage in such activities are always the last item on the priority list. So why not check a million options with just a click. Surf the entire online catalogue with an expert and curate a complete look with fashion, hair, and make-up and walk out the store like a show stopper.  The merger of fashion and you must be a celebration -which becomes an everyday celebration at Fa.B. 
 Fa.B(The Fashion Bar) is a fashion curator’s hub for fashion enthusiasts, which brings expert styling experience with an online and offline retail merger.Today’s shopping malls have been overwhelmed by the dual onslaught of online shopping and the Covid-19 pandemic, which have abandoned the concept of traditional shopping and its experience.
The overwhelming success of e-commerce has changed the retail trade leading it to adapt to a new situation and modify its relationship with the customer, making it imperative to merge online and offline, improve the customer experience or rekindle the flame of the shopping centres. An alternative approach to experiential retail introduces the concept of a fashion store which is part of a mixology bar embodying the Défilé de Mode . The retail experience caters to the fashion and beauty needs of enthusiasts with a wish list and seeking fashion expertise. The store as a whole will be divided, with the • Virtual Styling Runway-giving customers ease of styling themselves virtually and buying products easily on the spot • Virtual try on displays -Surf through the intensive catalogue of online and exclusive brands with just a tap. • Exclusive Fashion Moodboards – designed and prepared by the best influencers and designers to help understand the latest trends and style with an expert • In-Store style Curation -Experts can help with hair, makeup, and fashion to curate a complete look that is hassle-free in an environment that empowers you to be experimental and innovative.
The million-dollar question: Does retail have a future? The answer is simple: yes. For many changes that occur in the consumer ecosystem, the existence of the physical store is non-negotiable, as well as essential in any modern society. The consumer, more than ever, is the engine of all trends and the nerve centre of shopping. Some purchases grow irremediably in the online channel, forcing them to readapt physical commercial spaces, but never disappear. The future of retail, therefore, involves personalizing the physical shopping experience and improving the service, adapting to the changes that every time demands, or facilitating the participation of consumers to satisfy their renewed needs. 
If the retail function has always been focused on consumption, it is time to understand the paradigm shift we are experiencing today: consumers demand experiential services from the sector. Functional spaces which are exclusive, engaging,  transformational and multifunctional are the need of the hour.