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The site is located next to IIM, Vastrapur Road, Ahmedabad. The Program aims to provide a platform that offers collaboration with a self-sustainable model targeting the arts and artisans at its core. It is done by designing a multi-functional space for any brand that aims at a sustainable approach focusing on providing a platform for artisans or art through collaboration. This project is designed for an Ahmedabad-based homegrown brand called ‘Mitti-Lifestyle’ which promotes a similar idea. It is conceptualized with the primary agenda of a Slow & sustainable lifestyle, devoid of any trends and the pollution associated with fast in-vogue fashion.
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