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Margi Neev Chapani

BD3006

Makaan Mitra: A service for middle-income home buyers

Buying a home is a dream for millions of middle-income Indians, but challenges such as limited affordability and stringent loan eligibility criteria hinder their aspirations. Moreover, lack of financial and legal awareness makes home-buying feel like navigating in the dark. Our service aims to address these challenges and create a fulfilling home ownership journey for middle-income individuals.

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Initial Research

Users board and Research tools

Insights

User Journey Map

Brainstorming & Ideation

Final service

Prototyping

Business Viability

Service flow

Reflection

Project Video