Ritika Shah

BD2012

Typography is the art of arranging letters and text such that the reader can read it accurately and appreciate it visually. The latin and Devnagri Calligraphy were the founding stone for the studio. Later on we experienced designing our own fonts for calligrams. The letterform were further expressed digitally using Adobe Software for creating pattern. Along with this I learnt the importance of layout and how a print media in made. The studio had various exercises that contributed to the formation of the project. My final project was about analyzing people's mood and helping them accept it called Mood Wagon