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Aim of public transportation is not to earn profit but to provide service to all. Due to which the scope is limited to non - fare box sources to yield maximum revenue. Advertisement Model is a source of non-farebox that could be managed due to limitation in other asset and inventories of Ahmedabad Janmarg as it is a subsidiary of Ahmedabad Municipal Corporation. Proposal to Contract out Semi-Naming Rights is taken up after the analysis of past advertisement model and their low contribution in revenue. Semi-Naming Rights over BRTS bus shelters and corridor elements is evaluated and formula is derived.