Prateek Kaur

UT4001

The purpose of the present study is based on the micro-transit business model. The online food delivery system one of the fastest-growing service in the market. The vision of the business model is to provide healthy and delicious food at an affordable price and also by focusing on the needs of the customers. The idea is of developing a hyperlocal on-demand Dabba service. The business model is not only aggregating the dabbawalla but also organizing a fleet of the delivery system and managing the demand. There are migrating students and professionals in various cities. Targeting such market is beneficial to the service and also, collaborating with office, canteens, institutions is a strategy to grow the business.