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Location Analysis was carried out to find the best-fit regions for mass goods and luxury goods stores in central-west Ahmedabad.Variables such as the footfall data and car count data collected from the study area, property price, working members of a family, land prices, social media ratings, space syntax analysis, etc. were also considered. Based on the data, a formula was defined which showed a linear relationship between the variables and gave Mass Goods Score & Luxury Goods Score.