Aarushi Maharshi

The art of storytelling (in branding)

PERF

This project is about a brand and its story. A representative series of the initiation of the brand, along with what defines it best. Storytelling is one of the best ways to convey a message as it engages audience into a personal journey of experiences and 'what could be's, and this project is an example of a journey of a semester.


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This is the story of a high end luxury brand, working with neutral colours.

The flower that is associated with the brand is a 'Lily'

The colour associated with the brand is 'Champagne'

The food associated with the brand is 'Pasta'

A dance form that accurately defined the brand is 'Waltz'

A music form that blends in with the shades of 'Perf' is Jazz

A few models representing the brand and it's story

A quote well subjected towards the brand's motto

Perf's very own drinking water bottle - a one of its kind

In stores soon...