Abishai Choragudi

Hyderabad

My Portfolio

Website: abishai.in for all projects and ex+ra work!

A Search for the Traditional Contemporary

An Inquiry into Digital Design Tools & Processes

Technical Representation of Products

Gute Form: Examining the Success of Products by D. Rams

ABSTRACT: Led by Dieter Rams, Braun’s post war products were functionalist—there was no place for frivolity or ornamentation. Rams’ motto that a product must be the result of a careful process of consideration and detailing, ensured that it served its purpose in a joyful way. This essay will look at three such products across the spectrum: The Vitsoe 606 shelving system, ET-66 Calculator and the Citromatic Juicer in an attempt to analyse the influence of the design on their success.

The House of Many Colours

UG - BID - Studio - 5

Industrialisation vs. the Arts and Crafts in the Late 19

ROWC I

After the Industrial Revolution, Industrial Design emerged as a formal entity, driven by the principles of functionality and mass production. During the same period, the proponents of the Arts and Crafts movement concerned themselves with rediscovering the richness and beauty of making high-quality products—attributes they felt were absent in the mass produced ones. This essay will discuss their contrasting design philosophies, production techniques, economic impacts and their legacy.

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