Greeshma S

The art of storytelling (in branding)

Branding is an art that develops from a story that is untold. This story caters to the people involved and their perceptions of life. To create a brand around a story it asks questions from the foundation and origin of your story to where and what you are doing now. Everything that has come from that origin is a part of the story and to trace it means to bring the brand to life. The aim was to bring together 4 letters that do not mean anything and create a brand out of it. The same was done this semester.