Manali Bhadreshkumar Patel

BID-Exchange Studio

Project Retail Design - By Prof. Ziegler. The studio focused on creating a concept and designing a retail store on one of the biggest shopping street in Stuttgart. The label for which we had to design a store was Sugar Shape. Sugar Shape is a brand which sells customized bra, they expertise in selling the bra which best suits to your body size with perfect fitting. The retail store was designed unlike the normal lingerie retail stores which are often very girly, but rather the concept was to show boldness in Design as a contrast to the delicate fabrics and create a different shopping experience for all users, woman and men. The store was designed as  more like an experience center. It has small atmospheres in form of cubes where one can step in and can view different scenarios.