Nimmi Dinesh Mehta

Thesis / DRP

Primary aim: The study intends to explore the role of vertical elements in the retail store as a display element as well as the spatial element. 
Secondary aim: The study also inquires the use of modularity as an approach for vertical display elements to address multiple product range. 

Objectives: 1. The functions and characteristics of the vertical element are studied. 2. The spatial characteristics of the store and the involvement of Vertical element in it 3. With the incoming of modularity as a production process the scope of development in vertical elements and its improvement with respect to the effects in the retail store.