Pandya Raj

2157-B

The layout plays a major role in this that from the entrance point customer gets start briefing about the brand history and then its products and then the experience of the whole store. Where VM and EG plays the main role to enhance the functionality of the product and the understanding about the brand. The aspired target audiences are the people who love traveling and types of travelers such as friends, alone traveler, family etc. Who seek the different experience of traveling. The brand is perceived as mostly by its functionality and quality, Quality in terms of their durability and sustainability which is built through its products. As the brand will benefit from its materiality to its durability of the product what they promise to their target audience. Pocket- Friendly products which are useful as daily essentials. As the design strategy is to provide the customers not only to experience the products but also to customize in their own way. The experience about their product is such that are not drawn in their other outlet. The things that make the design unique is the self-experiencing the products not only by seeing or touching but to be known to that how and in what terms and situation they are useful, and also by the materiality in the store which keeps the essence, warmth, and originality of the overall ambiance of the space. The things that will de=rive consumers here will be the display of the product in such a manner that how it is relating to the brand and the main functionality they serve. A typical customer will be looking for the product that can be self-experienced and self-understood which customers will experience in the store.