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UG - BID - Studio - 8

Faculty: Ruchi Mehta | Ruhee Gala

Spatial design as a tool of Brand Building

The primary focus of this studio will be to build design approach for brand building through spatial design. While brand building appears to be an exercise in marketing, it is equally an exercise in spatial design. The students will be selecting their own design problems / brand for this studio. The students will have to develop an interpretation of brand’s overall strategy and produce spatial design solutions that contribute in its brand building.