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Dhingra Anshumi Naresh

2157-B

Revamping Brand: NavNeet (Educational Book Publications)

The studio focused on Understanding & Decoding a brand through Touchpoints study, Positioning Maps & Target Audience analysis, which helped us to develop a concept for our store design of the Brand.The brand I studied was NavNeet, and the aim was to revamp its image through designing an offline concept store & get the brand maximum footfall by the derived concept.We studied the brand's product offerings and designed product specific display and graphics called Visual Merchandising & Environmental Graphics respectively.


Report Content

01-Understanding Brand Touchpoints

02-Brand Target Audiences & Positioning Map

03-Brand Product Matrix

04-Concept Sheet- Brand Revamp

05- Layout - Brand Revamp

06-Sections

07-Sections

08-Part Sections 1:20

09- Visual merchandising & Environmental Graphic Language

10-Facade Elevation