Dhingra Anshumi Naresh

2157-B

The studio focused on Understanding & Decoding a brand through Touchpoints study, Positioning Maps & Target Audience analysis, which helped us to develop a concept for our store design of the Brand.The brand I studied was NavNeet, and the aim was to revamp its image through designing an offline concept store & get the brand maximum footfall by the derived concept.We studied the brand's product offerings and designed product specific display and graphics called Visual Merchandising & Environmental Graphics respectively.