Raashima Garg

2157-B

Doodlage – Upcycling Fashion, new age brand that had a clear intention of coming in market with a concept of spreading awareness about sustainably and zero waste fashion. “The good old adage ‘one man’s trash is another man’s treasure”, has been given a fresh breath of life by Doodlage, one of the freshest and fashion-forward Indian labels today. Since the brand is targeting to an audience which is young, energetic enthusiastic, and conscious about new upcoming fashion trends. The aim was to design an experiential space for this trending brand setting a society statement.