Harleen Dhawan

IR3002

The overall image that stands out unique is the brand’s emphasis on Exploring, Experimenting and Expressing oneself through makeup and beauty products, rather than being intimidated by the current perfection-oriented beauty industry. 
 The flagship store attempts to help create a memorable experience for casual walk-ins to get acquainted with brand philosophy and identity, and also make already fans of Rihanna and the brand to become a loyal customer. Hence, the goal is to not only sell the products, but the soul and thought behind the brand that sets it apart.