Dhruva Panchal

IR3002

Games the Arena

"Games" is an online virtual supermarket for gaming with a few neighborhood stores. The brand sells all the virtual gaming related products like game titles, consoles, accessories, merchandise, etc  through it's online portal and a few neighborhood stores called "Games the Shop"Since the brand has gained a good amount of attention and target audience, it now wants to expand itself and elevate it's brand's identity. Through their first flagship store "Games the Arena" the brand wants to give the gamers of India, a love-ark destination and through it, give itself new identity.


Report Content

The very first view upon entering the store.

central highlight element where all the exclusive products can be showcased.

the Demo zone where people have the freedom to try the products.

Retail section (Game title zone)

The VR zone.

central Highlight element.

Retail section (Game title zone)

Gaming arena

The Demo zone.

Gaming arena.