Sonali Gupta

ID4005

The “str-eat” is a one stop solution for everyone who wants to connect to the roots of their own or their travel destination city. The idea is to provide a holistic experience of a city’s authenticity all under one single roof. The original flavors of its street food along with a touch of its core art in the form of retail supporting the local and budding artists, is what the “str-eat” aspires to offer. This idea of a balanced blend of colors and flavors of city’s street in which it is located is intended towards showcasing that particular city’s heritage to its locals as well as tourists. This franchise based brand is envisioned with the notion that a city’s uniqueness lies in its streets. This holds true as a universal statement keeping in mind that streets offer local flavor, taste, aesthetic and lifestyle inclinations of a particular city. This brand ideates with a target audience of tourists, creative heads and locales while offering them only certain “exclusive” pieces of art-forms and local cuisine, hence deriving the title “strEAT - Exclusive Aesthetics of Tradition”                                                                    Full Portfolio link: https://drive.google.com/file/d/1rZMAtKTkX_6iN-HCCkU-PB4sTHHN67ar/view?usp=sharing