Faculty: Naandi Parikh

Beyond detail

Shopping is changing radically in response to impacts of ambient Internet access technologies. If shoppers’ take the trouble to visit shops rather than clicking on-line, they expect stimulating experiences beyond wall-to-wall product displays. They demand new engagements between suppliers and customers. Cutting edge retail design is about providing these new experiences.
The Beyond Detail Studio will explore the issue of creating emotionally immersive retail space at every stage in the process and at every scale from the overall design the smallest detail. Particular focus will be given to crafting the immaculate details essential to delivering the quality of retail experience now required.
The studio work will be in three stages
• Research: Following the selection and study of and existing luxury brand students will develop their own unique brand.
• Design: The values and characteristics of this new brand will then be translated into a concept design of a 275m2 retail space.
• Detail: Finally, the design will be developed in detail. Plans, sections and elevations of all parts of the design will be prepared in the form of technical construction drawings taking into consideration the use of technologies, materials, junctions and finishes.
Students will come to experience design beyond detail.