‘Embellish’ is a store that sells accessories for women. The design of the products which the brand sells tries to expose its character of being stylish and elegant. As per its brand name implies to encourage ornamentation, the store ornaments its product to be sold in a very open way. ‘Embellish’ caters to all age who have an interest in accessories like jewellery, bags, scarf and many more. Fashionists are a prominent audience.