Jain Mehal Lalit

IR3002

FURLENCO FLAGSHIP STORE

The brand is to design a flagship store for Furlenco - a furniture rental brand. The store has two floors - the ground and the basement floor catering to two major activities - discussions and the display respectively. The aspired brand image is to highlight the serviceability of the brand. The design goal of the store is to highlight and promote the renting culture.The display is in the form of realistic apartment size mock-ups which helps the customer visualise the space holistically as well as help the brand rent out more.
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Report Content

Brand research

Ground floor plan at 1500 mm

Basement floor plan at -2000 mm

Section AA'

Section BB'

Discussion pods' view 1

Discussion pods' view 2

Mock-up view 1

Mock-up view 2