Urvashi Gurubaxani

IR3002

Jeffree Star Cosmetics

Designing the Flagship Store for Jeffree Star Cosmetics, which is owned by Jeffree Star who is American Beauty Youtuber. The Brand is designed considering the personality of Jeffree Star and the Brand's Image. The Located in Beverly Center of Beverly Hills, looking at the foot fall of potential customers and also considering that Jeffree Star and Jeffree Star Cosmetics are both based in L.A.; the Webster was the appropriate choice of site for Jeffree Star Cosmetics.
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Report Content

Brand Research

Brand Inferences Poster

Plan and the Movement plan according to entrances.

Entrances, through store front and through the main entry.

Sections and Material Palette

Visual Merchandising

Views

Views

Views

Design Conclusion