Panchal Jahanvi Ashwinkumar

IR3002

This studio focuses on developing design approach for using spatial design as a tool for brand building It included carrying out research to understand the brand, development of strategy and development of design details to convey a consistent brand image to the target audience The purpose of this report is to document the process of designing a branded environment The content would include different aspects of brand research which helped in deriving inferences that became a base for design strategies formulated to design a retail experience store By incorporating the shopping experience path into the spatial layout to design details and materiality that would convey the brand image to the target audience The brand chosen for the studio was Revlon This report describes various nuances of this brand and the design of its retail experience store The design is an outcome of studying the marketing strategies, desired brand image, sales strategy, brand touch touchpoints and customer loyalty. Click Here to view the portfolio.