Vaghani Parina

IR3002

THE KHADI CULT  - The owner or the founder of the brand Priyanshi Jariwala endorses the idea of being a “khadi Vadi” but in a voguish way. With the sole objective of this brand is to make Khadi highly acceptable to a younger audience, she decided to bring a refreshing twist to the fabric by introducing quirky prints, color with fun fashion cuts to this heritage fabric. The products are currently sold online. To understand the brand image and importance of USP. I have studied touchpoints, product range, motif quality, its outreach in the audience. The brand Khadi cult is creating cult with something that has been part of our rich history i.e. khadi so the store should reflect upon the inferences of characteristics of khadi that are – Natural, Light, Flowy, Breathable and Transparent but the main focus of the store should be Modern, Quirky, Contemporary and Bold associating these with their motif quality.This is how I have tried to create ambiance and space inside the store keeping above characteristics in mind.  To view Full Portfolio click here.