Aashna Ritesh Shah

FD4009

Intactonic - flat pack furniture system

A flat-pack furniture system that caters to the needs of working professionals who move frequently between cities for professional opportunities; who live in semi-furnished rented spaces; in India, where the market is cost-sensitive, and where the climate is hot and dusty. Users (aged 22-45 years) should be able to pack, move and re-assemble the furniture efficiently. This user group consists of bachelors living together, young couples, single people, and small families. The users should be able to transport the product by trains/ flight/ movers and packers. The product should eliminate the need for skilled professionals and power tools to assemble the product after the purchase. The users live in rented apartments, where there is a need to acquire furniture of their personal choice rather than what is available. The product should allow the use of interchangeable parts to achieve ease of assembly and various sets of configurations. The assembly should require the least number of steps possible to provide a seamless experience. All production processes are done at the factory


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