Mankad Kavya Nitinbhai

HR4001

Visual mass communication media plays an important role in creating and sustaining public memory. This study decodes how advertisements as a tool has represented 'India Gate' - a monument. This architectural representation of a monument is seen in the market in a wide range. This research is based on 120 advertisements from various sectors that feature India Gate in order to map and dissect the relationship between a monument and people's perception of it, shaped by visual media.