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Diya Chhaniyara

BD3006

Makaan Mitra- A service for middle-income home buyers

Buying a home is a dream for millions of middle-income Indians, but challenges such as limited affordability and stringent loan eligibility criteria hinder their aspirations. Moreover, lack of financial and legal awareness makes home-buying feel like navigating in the dark. 'Makaan Mitra' aims to address these challenges and create a fulfilling home ownership journey for middle-income individuals. 

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Report Content

Initial Research

User board and Interview tools

Insights, Supporting quotes and Observations

User Journey Map

Brainstorming and Initial concepts

Final Service

Prototyping

Business Model, Ecosystem Map and Competitive analysis

Service Flow

Studio Culmination

Project Video