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With great emphasis on ‘doing and seeing’, the discovery of form took place by learning ‘how to see’. On viewing the form as a unified entity, the process of design was heavily relying on visual decision making while being conscious of the collective perception of the form. Several elements stand out as key factors which play an important role while approaching form generation. These include- perception, light and shadow, material, proportion and scale, mental correlation, instinct and communication. The objective was to create purposeful product form which seems instinctively appealing.
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