Lavanya Dubey

BD3006

Anand | Care for Caregivers

Have you ever been a caregiver to someone with a chronic illness? In India, caregiving is often seen as a family duty, leaving many caregivers without the awareness or support they need to navigate its emotional and practical challenges. At Anand, we are designing a medically-assisted club to support both chronic disease patients and their caregivers.    
For caregivers, we offer a space to relax, connect, and share experiences with others who truly understand their journey. For care receivers, we believe that well-being goes beyond medical treatments—it flourishes in the warmth of shared stories, laughter, and meaningful connections. Together, we strive to create a community where care feels lighter and life feels brighter.

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Introducing the problem

Understanding the user

Creating insights from user research, observations and synthesis

Ideation process

Introduction to the service | Anand

Detailing the features and the flow of the service

Defining business goals and revenue streams of the service

Prototyping the awareness campaign of Anand+

Prototyping the club at Kamla Cafe

My reflections from the semester