The service economy is here. Over half of India’s GDP contribution is by the services sector today. These include public services (for example getting a digital identity), as well private services (such as ride-sharing, food ordering etc). Services are all around us, and we consume them everyday. However, what leads to a delightful customer service experience, or equally what causes the all too common ‘fail moments’? How might we systematically, and thoughtfully design a service experience to work seamlessly both at the front end, as well as the back end of service delivery? This studio will expose you to the fundamentals of Service Design, an up and coming specialization in the field of design - that will equip you to design a service from scratch - whether physical or digital or hybrid. Students will work on a real world problem and project that develops each week to culminate into a final project presentation.
NOTE : Imagination, creativity, interest in user-centric design, desirable (not compulsory) skills include ability to use InDesign, Illustrator, Figma etc
Studio Unit
Students perception of Service Design through a poster
Major portion of the the studio focus was on insight generation for the respective team problem areas chosen, through various service design tools
Brainstorming and initial conceptualization was a pivotal phase in terms of scope, and problem focus for all the teams.
Final chosen concepts were live prototyped for feedbacks, and iterations.
Service design tools like the customer journey map and the service design blue print to validate and detail out the chosen concept.
