Chavali Aditya Krishna

BD3006

Kadam

Kadam is a service that empowers campuses to transition into zero waste. It achieves this not by imposing strict rules or mandates but by fostering human behavioural change. By focusing on convenience and creating an effortless experience for users, Kadam ensures that the shift towards sustainability feels natural and sustainable in the long term.


Report Content

Context and problem statement

Primary research and data synthesis

Insights derived from research

Brainstorming and concept generation

Brand identity and Hook's behavioural change model.

Step 1 of the behavioural change model and the prototypes in it.

Step 2 of the behavioural change model and the prototypes in it.

Step 3 & 4 of the behavioural change model. What happens to the waste post segregation.

Service Blueprint

Business model