Aarjav Grover

BD3006

PAW-PUP

PAW-PUP is a travelling pet fair that emphasizes the importance of collaborative effort in building and developing a great pet community. What we are trying to do is promote the importance and value of play required in a pet’s life and offer the pets and their families everything they require in the form of a fun outing. At PAW-PUP, our idea is to promote the idea of importance of play and socializing for pets. To encourage this, we have pet-parents engage in interactions with other pet parents, the collaborators and the PAW-PUP team to help them understand the health and medical implications of play in their pet’s daily life.


Report Content

User Interviews

Insights & HMWs

Final HMW Statement

Prototype I: Pupparazi

Prototype II: Nile Apartments

Prototype III: Hive

About Paw-Pup

Cores | Brand Values | Messaging

Customer Journey | User Persona | Business Model

Brand Comparitive Analysis

Project Video