Thakkar Aneri Kamesh

BD3006

Kadam

Kadam - a service designed to empower campuses to transition into zero waste. It tries to achieve this not by imposing strict rules or mandates but by fostering human behavioural change. By focusing on convenience and creating an effortless experience for users, Kadam ensures that this shift feels natural and sustainable in the long term.

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Context and Problem Statement

Primary Research and Data Synthesis

Insights and Opportunity Areas

Brainstorming and Conceptualization

Brand Identity and Hook's behavioural change model

Step 1 - Behavioural change campaign and its prototype

Step 2 - Behavioural change campaign and its prototype

Step 3 & 4 - Behavioural change campaign and its prototype. Post waste segregation plan

User Journey and Service Blueprint

Business Module and Personal Reflections