Anandi Raman Vig

BD3006

HiWe : A Sports Service

Sports has the power to change lives and aid in holistic growth. However, a very low percentage of our population engages regularly in sports. HiWe is a sports community designed to bring people together through curated meet-and-play events, learning workshops, and social gatherings. It is aimed at motivating people to make sports a part of their routine, explore new sports, build skills, and create lasting relationships while embracing the joy of playing together. Inspired by the collaborative spirit of beehives, HiWe hopes to nurture consistency and inclusivity, while building a strong community of players! Here's a peak into our process!

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Report Content

Design Context and Domain Research

User Research

Synthesising user research data into insights.

Brainstorming and concept generation

Introduction to HiWe : A sports service

Service blueprint and emotional journey mapping.

Prototyping elements of HiWe, gaining user feedback and refining the service.

Creating a brand identity for HiWe.

Breaking down the service : stakeholders, business model, and components

Future scope, and personal reflections.

Project Video