Dhairya Garg

BD3006

PawPup

PAW-PUP is a travelling pet fair that emphasizes the importance of collaborative effort in building and developing a great pet community. What we are trying to do is promote the importance and value of play required in a pet’s life and offer the pets and their families everything they require in the form of a fun outing. Our service brings in an experience for pets and pet-parents to housing societies, where they get to connect with fellow residents, exchange knowledge about pet care, and participate in events that strengthen their bond with their pets. This makes it convenient for pet families to access a supportive and pet-focused environment without having to leave their neighborhood, turning their community into a haven for pet engagement and wellness.


Report Content

Identifying the Problem-User Interviews

Identifying the Problem-Insights

Why PawPup?

Process-Prototype 1

Process-Prototype 2

Process-Prototype 3

What is PawPup?

Brand cores, values and messaging

Customer Journey and Service Blueprint

Comparative Analysis of PawPup

Project Video