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The project focuses on redeveloping the Calico Mills site in Behrampura, Ahmedabad, spanning 24.7 hectares. It involves residential, commercial, and hospitality developments while considering the site's historical and socio-economic context. Legal parameters like FSI, permissible building height, and road widths guide planning. The micro-market study reveals high absorption rates (76.4% residential, 74% commercial) and demand for 2BHK and 3BHK units. Affordable pricing and robust commercial activity support mixed-use development. The project brief includes a well-justified zoning mix of residential (22.9%), commercial (25.5%), and hospitality (11.4%) based on feasibility and market demand. Broad-level assumptions like Rs. 40,000/sq.m land price and phased construction underpin a financial model yielding a 36.6% IRR. A phased cash flow ensures profitability despite initial deficits. Risks include market fluctuations, cost escalation, and legal clearances. Strategic phasing, stakeholder engagement, and sensitivity analysis mitigate risks, ensuring timely implementation and financial viability.