Annet Thomas

ID4038

The design is based on the concept of 'Funky Surrealism' , The store is designed for 'Paradyes' , a fun young semi-permanent hair color brand, targeting an audience range between the age of 15 and 30, mainly Gen-Z and Zillennials .The brand , its products, marketing strategies, target audience and user requirements were studied, and its aspects engraved to the design. The design adaptation possibilities, criteria and requirements are developed into a roll-out manual.