Nandana Pisharody

IR2008

Hamleys- A Toy Retail Experience

The worldwide toy retailer Hamleys is established in Landon It is among the most established brands worldwide for children of all ages. The goal of Hamleys is to provide children a wide variety of activities. Toys aid in a child’s cognitive development by encouraging creativity, critical thinking, and problem-solving abilities. Children aged five to fifteen are the target market, and the primary items offered here include board games, soft toys, and toy kits. The Space has curved layout and neaches which are intended to create a fun atmosphere. The vibrant display partitions are counterbalanced by the flooring. The versatile features of the prototype- designed display include adjusting and drawer storage. Glossy powder coating and laminate sheets are used to make it visually attractive

View Additional Work

Report Content

Brand Study and Concept

Site Analysis Layout Iterations

Plan and Sections

Flooring and RCP

RCP with Lights and Exploded view of the Store

Shop front and Signage details

Exploded Drawing and 1:1 Prototype Photographs

Display Drawings

Wall Display

Sectional Perspective and Renders