Jameela Noufa S

ID4020

An indigenous luxury brand for a developing retail hub in Ahmedabad. The Anamika Khanna - Pop Up store is a luxury fashion brand with distinctive quality in its collections. Being the first of its kind in Ahmedabad, the notion of the store is to test the waters in a new city as the context study shows the scope for this type of luxury globalized brand of Indian Origin. Exclusivity is the main aspect that is achieved through space planning and a contrasting experience for varied zones is provided to the users by making use of the volume of shipping containers.