Vidush Gupta

BD2018

Flux - The Kinetic Ferrofluid Nameplate

Flux is a dynamic nameplate for the cutting-edge creators of the future. Utilising powerful rare-earth metal magnets and saline-suspended nanoparticulate magnetite ferrofluid in a customisable, motorised mechanical assembly, Flux allows you to express yourself, your brand or your identity in your very own way.
The aim of this project and the studio, in general, was to explore the implementation of basic mechanical principles to enhance the experience of everyday products. We achieved this through the brand of D!SMO - a fictional lifestyle and stationery brand offering various innovative mechanical products from collapsible punches to Flux - the kinetic ferrofluid nameplate.

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Report Content

Initial Exercises and Exploration.

Brief, User, Process and Research.

Understanding Context.

Concept Ideation, Evaluation and Selection.

Concept Development through Prototypes and Testing.

Concept Detailing - Form Ideation and Colour Selection.

Orthographic Views and Product in Context.

Salient Features, Steps of Use and Mechanism Explained.

Exploded View and Material Considersations.

Context Render.