Kavisha Siddharth Gajjar

IR3028

The brief was to design the national headquarters for the selected company (Penguin Random House), with the site located in BIFC, GIFT city. The office has been designed to be dynamic following the words derived from the brand image. Being a brand with a lot of history and being British an old-school palette has been followed to add that character to the office. The existing graphics of the company represented by the Penguin have been used throughout the space to add branding. Book spines of the Clothbound series have been used to make the freestanding elements seem like a bookshelf. The office has been segregated into zones corresponding to the colors Penguin used to code their books based on genres.