Aakriti Baldwa

BD2027

Design for Phygital Cultures focused on exploring the blend of physical and digital experiences through creative coding and physical computing. The studio involved three key projects: Bharat Yatra, an interactive infographic that makes information retrieval engaging; Tic Tac Social, a multiplayer restaurant game that encourages social interaction across tables; and KickBack, a fidget toy designed to promote movement among desk workers. Each project applied phygital principles to design solutions that are playful, purposeful, and interactive.