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This project explores how basic forms evolve into more intricate designs that communicate specific intentions. By manipulating curvature, massing, and contrast, the goal was to understand how these elements shape the perception of a form and what it conveys. The process began with simple 2-end forms and progressed to more detailed forms, focusing on how each one expresses purpose and meaning. The final project was designed to represent a brand’s future visual language, creating a connection between the brand’s identity and the way its form communicates its direction and values.