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This project focuses on the evolution of basic forms into expressive design statements. Starting with minimal, two-ended geometries, the process explored how adjustments in curvature, proportion, and contrast can shift perception and convey specific intentions. Through this, the project demonstrates how form can communicate without words, using shape and structure to intuitively express meaning. Each stage was an exploration of how form alone can suggest purpose, attitude, or narrative. The final outcome presents a speculative future for a brand’s visual identity—where form becomes a language that reflects its values, direction, and character.