Heli Ketan Shah

BD2030

Curves of Intention

This project began with a deep dive into the emotional impact of radii and curves: how subtle details in form can shape perception and feeling. Through iterative exploration, I developed two end forms using POP, focusing on precision and tactile quality. These insights informed a minor project: designing a trophy for a visually impaired person, where user experience and emotional resonance were key. The journey culminated in a major project, developing a form driven by a specific attribute and aligned with a brand identity, demonstrating the power of thoughtful form in communicating meaning and value.


Report Content

Initial exercise to understand how radii change the attribute of the form.

Exploration of 2 end form with the attribute "pure".

Exploration of 2 end form with the attribute "pure".

Research and understanding recognition beyond sight.

Ideation for the trophy for a visually impaired YouTube creator.

3D renders of the final form of the trophy.

Major project research - Attribute of family & Muji as a brand associated with it.

Trend creation for the brand "Muji" after studying the brand.

Ideation for the final form based on the trend "beauty of organic irregularity"

Final 1:2 scale form model for Muji.